Casino side games return to Ongame

18 July 2012

The poker skins in the Ongame network like Bwin are once again able to offer their clients casino side games without having to leave the poker software.

These are options already available in other operators as, and where these side games are available to poker players at all times.

Ongame has teamed up with Jadestone that developed and implemented this product. Jadestone that is included in the WMS group will provide the knowledge and expertise to release the side games in the poker software.

In 2005 the network offered temporarily this casino side games option to poker players although it was not successful and the company decided at the time to focus only on developing the poker client to the next generation poker software P5.

Ongame said that by widening the offer to players will allow to promote other gaming products to poker players creating a wider option of game play will increase revenues and player long term loyalty to the network brands.

This can also be seen as an important implementation to make the product more interesting to players and a even more interesting alternative to other operators in order to become dominant as soon as the US market becomes regulated.
Since the $19.5 million deal with shufflemaster collapsed there has been successive news regarding potential new buyers in order to enter the US regulated market such as Zynga, this implementation for sure will raise the market net worth of the network.

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